Thank you for your interest in our company. We take the protection of your data very seriously.
In general, you can use our website without inputting any personal data. If you wish to make use of our company's services via our website, it could be necessary for us to process your personal data. Whenever it is necessary to process personal data, and no legal basis for such processing exists, we always ask for the consent of the person involved (the data subject).
The processing of personal data (e.g. the data subject's name, address, e-mail address or telephone number) always takes place in accordance with the General Data Protection Regulation (GDPR) and in adherence to country-specific data protection regulations that apply to us.
As the controller responsible for the data processing, we have implemented numerous technical and organisational measures to ensure the highest level of protection possible for the personal data processed via our website. The transfer of data via the internet is, however, inherently subject to possible security gaps. As a result, it is impossible to guarantee 100% protection. Therefore, any data subject also has the alternative to transfer their personal data to us by other means (for example, by telephone).
- 'personal data' : All information referring to an identified or identifiable natural person (referred to as a 'data subject'); a natural person is considered identifiable whenever he or she can directly or indirectly be identified, especially by means of allocating an identifier like a name, identification number, location information, online identifier or other particular traits which express the physical, physiological, genetic, psychological, financial, cultural or social identity of this natural person;
- 'data subject' : Any identified or identifiable natural person whose personal data are processed by the party responsible for the data processing. "Einschränkung der Verarbeitung" die Markierung gespeicherter personenbezogener Daten mit dem Ziel, ihre künftige Verarbeitung einzuschränken;
- 'restriction of processing' : marking of stored personal data with the goal of restricting its processing in the future.
- 'profiling' : any type of automated processing of personal data in which personal data are used to analyse specific personal aspects related to a natural person, particularly to analyse or predict aspects related to this natural person's job performance, financial situation, health, personal preferences, interests, creditworthiness, conduct, place of residence or change of location.
- 'controller' : the natural or legal person, authority, institution or other body that decides itself or in collaboration with others about the purposes and means of processing personal data; if the purposes and means of this processing are regulated by collective labour law or the law of EU member states, then the controller can be subject to the specific criteria of its designation pursuant to collective labour law or the law of EU member states.
- 'Recipient': a natural or legal person, authority, institution or other body to which personal data are disclosed, regardless of whether they are a third party or not
- Authorities which may receive personal data within the scope of an investigative procedure under collective labour law or the law of EU member states are, however, not considered recipients; the processing of these data by the authorities in question takes place in accordance with applicable data protection regulations with respect to the purposes of the processing;
- 'third party' : a natural or legal person, authority, institution or other body other than the data subject, the controller, the processor and the persons authorised under the direct control of the controller or processor to process the personal data;
- 'consent' of the data subject: any voluntary permission granted unequivocally and in an informed manner for the specific instance in the form of a declaration or other clear act of confirmation by which the data subject makes known that he or she agrees with the processing of his or her personal data.
2. Name and contact information of the controller and data protection officer
The controller as defined by the General Data Protection Regulation and other national data protection laws of the EU member states as well as other provisions under data protection law is:
b) Data protection officer
The data protection officer of the controller is:
3. Collection and storage of personal data and the nature and purpose of their use
a) When visiting our website
In general, you can use our website without disclosing your identity. When using our website purely for informational purposes (i.e. when you are not registered or do not provide us with any other information), the browser you are using on your end-device automatically sends information to our website's server. This information is stored temporarily in a so-called 'logfile'.Log files needing to be stored further for the purposes of providing evidence are excluded from deletion until the respective incident has been fully resolved; in specific cases they may be passed on to investigating authorities. The following information is collected in this way without any action on your part and is stored until automatically deleted:
- IP address of the requesting computer,
- Data and time of access,
- Name and URL of the file accessed,
- Website from which the access takes place (referrer URL),
- Browser being used and, in some cases, the operating system on your computer as well as the name of your internet service provider
- Amount of transferred data.
These data are processed by us for the following purposes:
- to ensure comfortable use of the website,
- identifying faults and for security reasons,
- protection and defense of our rights,
- to analyse system security and stability, and
- for other administrative purposes.
The legal basis for this data processing is art. 6.1.1.f of the GDPR. Our legitimate interest is based on the data collection purposes listed above. At no time do we use the collected data for the purpose of tracing your personal identity.
In addition to purely informational use of our website, we offer various services which you can use if you are interested. For this, you must, as a rule, provide further personal data which we use to provide the service in question and which are subject to the aforementioned principles of data processing.
We use the services of external parties for certain aspects of processing your data. These parties are carefully selected and contracted by us. They are bound to our instructions are monitored regularly.
Furthermore, we can transfer your personal data to third parties whenever promotional offers, sweepstakes, contracting or other services are provided by us in collaboration with partners. You receive more information about this when inputting your personal data or below in the description of our services.
If our service providers or partners are located in a country outside the European Economic Area (EEA), we inform you of the implications of this fact in the description of the service.
c) Objection or withdrawal of consent to processing your data
Once you have granted consent for your personal data to be processed, you can withdraw this at any time. After you have issued such a withdrawal to us, it influences the permissibility of the processing of your personal data.
If the processing of your personal data is based on a
weighing of interests, you can issue an objection to the processing. This is the
case in particular whenever the processing is not necessary for the fulfilment
of a contract with you, which is made known to you in each of the following
descriptions of functions. When you issue such an objection, we ask that you
explain the reasons why we should not process your personal data. In case you
have a justified objection, we will assess the situation and then either
reconfigure and/or adjust the data processing or show you our mandatory,
protected reasons for continuing the processing.
Of course, you can object at any time to the processing of your personal data for the purposes of advertising and data analysis. You can inform us of your objection to advertising using the following contact information:
1. Via our customer service
Tel.: +49 (0)30 - 5557181-91
2. Vie our data protection officer
d) Getting in touch
You can get in touch with our customer service for all questions relating to online orders, invoices or returns using our website. Personal information - such as your name, date of birth, email address and telephone number - is collected as part of getting in touch, insofar as this is needed to process your inquiry. These data are only stored and used for the purpose of handling your concerns or for contacting us and the related, technical administration. The legal basis for processing the data is, insofar as it concerns a service from which no contract arises, our legitimate interest in answering your request as well as marketing and the improvement of our products and services, as long as this is done in accordance with data protection and competition law requirements,in accordance with Article 6 para 1 p. 1 lit. f of the GDPR. If you contact us with the purpose of concluding a contract, the additional legal basis for the processing is based on Article 6 para 1 p. 1 lit. of the GDPR. Your data are deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified, there are no statutory retention obligations to the contrary and the data are not still required for fulfilling a contract or pre-contractual measures.
e) For orders placed via our website - data processing during registration and for contract processing
You can place orders via our website either as a guest (without registering) or by registering in our shop as a customer for future orders. The advantage of registering for you is that you can log in to our shop directly using your e-mail address and password whenever you wish to place an order in the future without having to enter all of your contact details again.
Your personal data are then entered into an input screen and transferred to us and stored. Whenever you place an order via our website, we collect the following data first, whether you are placing the order as a guest or registering in the shop:
- Title, first name, surname,
- a valid e-mail address,
- Telephone number (land line and/or mobile number)
These data shall be collected
- to identify you as our customer;
- to process, fulfil and handle your order;
- for correspondence with you;
- for invoicing;
- to settle liability claims if any, as well as the enforcement of claims if any against you; to settle liability claims if any, as well as the enforcement of claims ifany against you;
- to ensure the technical administration of our website;
- for the administration of our customer data.
In connection with the ordering process, we will obtain your consent for the processing of this data.
The data for your order and/or your registration shall
be processed, and as per Section 6 (1)(1)(b) of the GDPR, 6.1.1. is required for
the specified purposes of properly processing your order and for the mutual
fulfilment of obligations arising under the purchase contract. For this, we may
forward your payment data to our payment service provider. The legal basis for
the same is also Section 6.1.1. of the GDPR.
We may also process the data provided by you in order to inform you about other interesting products from our portfolio. In addition to our interest in a simple and inexpensive way of addressing our registered customers, this advertising approach is always carried out in compliance with the high requirements of Section 7 (3) of the Unfair Competition Act (UWG), or we may send you emails with technical information
The personal data (address, payment and ordering data) collected by us for processing your order shall be stored until the expiry of the legal retention period (10 years), after which it shall be deleted, unless we are obliged to store the same for a longer period under storage and documentation obligations relating to taxation and commercial law (commercial code, criminal code or tax code) as per Section 6 (1)(1)(c) of the GDPR, or if you have consented to storage exceeding the above period in accordance with Section 6 (1)(1)(a) 6.1.1. of the GDPR.
4. Data processing for order processing
Regarding third party disclosure, we shall only disclose
your personal data to the service partners involved in the completion of the
contract, such as for example disclosures to the logistics company commissioned
with the delivery and to the payment service providers responsible for payment
matters. The scope of the data provided during such disclosures shall however be
limited to the minimum that is required. The legal basis for the transfer of
data is in each case Art. 6 (1), clause 1, lit. of the GDPR.
If the delivery of the goods is carried out by a shipping service provider that offers delivery date coordination or delivery notification, we will provide your email address according to Art. 6 (1), clause 1, lit. a of the GDPR prior to delivery of the goods for the purpose of agreeing on a delivery date or to announce delivery, provided that you have given your express consent in the ordering process. Otherwise, we shall only provide for the purpose of delivery according to Art. 6 (1), clause 1, lit. b of the GDPR the name of the recipient and the delivery address to the transport service provider. This transfer is only carried out as far as it is necessary for the delivery of goods. In this case, prior coordination of the delivery date or the delivery announcement is not possible.
Consent can be revoked at any time for future effect vis-à-vis the above-named responsible person or vis-à-vis the respective shipping service provider.
Your payment details will be sent to the appropriate payment services provider, depending on the payment method selected by you. The legal basis for payment processing is Article 6 (1) b GDPR. The processing of your personal data is required to fulfil the contract with you and you are free to choose your desired payment method. The payment service provider shall be responsible in respect of your payment data. Information, in particular, concerning the responsible authority within the payment service providers, the contact details of the data protection officers of the payment service providers, and the categories of personal data that are processed by the payment service providers can be obtained from the Internet addresses specified in each case below.
In case of payment via PayPal, credit card or immediate transfer, we shall pass on your payment data to our payment service provider BS PAYONE GmbH, Lyoner Straße 9, D-60528 Frankfurt/Main, www.bspayone.com (hereinafter referred to as "PAYONE”) for payment processing. The credit card details entered by you under shop.blutsgeschwister.de shall be received by PAYONE directly in encrypted form. PAYONE is PCI DSS certified, and therefore fulfils the strictest requirements for the secure handling and storage of credit card data. No payment information will be present on the servers of Blutsgeschwister GmbH even in case of payment through PayPal and immediate transfer.
If the "Immediate transfer" [Sofortüberweisung] payment method is selected, payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"). We will transmit the information you provided during the ordering process and the information about your order to SOFORT. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden).
Your data will only be
transmitted for the purpose of payment processing by the payment service
provider SOFORT and only to the extent necessary for this purpose.
find more information about SOFORT's data protection regulations online at the
following website: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_at/privacy. Further data protection
If you select the "Purchase via invoice" payment method, the processing will be handled by the payment service provider Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). You can access general information about Klarna here. Your personal data will be transmitted to Klarna for this purpose. The personal data transmitted to Klarna usually includes first name, surname, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data that are necessary to process a purchase via invoice. The processing of the purchase agreement also requires personal data related to the respective order. In particular, a mutual exchange of payment information may take place, including bank details, card number, expiry date and CVC code, number of items, item numbers, data on goods and services, prices and tax levies, information about previous purchase behaviour or other information about your financial situation. The specific purpose of the transmission of the data is identity verification, payment administration and fraud prevention. We will share personal data with Klarna if there is a legitimate interest in the transmission. Klarna will disclose the personal data exchanged between Klarna and us to credit reporting agencies.
No transfer of your personal data shall be made to third parties for purposes other than those mentioned above.
We will only share your personal information with third parties if:
- You have expressly consented to the same as per Section 6 (1)(1)(a) 6.1.1. of the GDPR, or the forwarding of the data
- as per Section 6 (1)(1)(f) 6.1.1. of the GDPR is required for enforcement, exercise or defence of legal claims and there is no ground to assume that you have an overriding and legitimate interest in not disclosing your data,
- in case there is a legal obligation for the disclosure as per Section 6(1)(1)(c) 6.1.1. of the GDPR, and this is also legally permissible and furthermore,
- is required for the execution of contractual
relationships with you as per Section 6 (1)(1)(b) 6.1.1. of the GDPR.
site. These are small files that
your browser automatically creates and that are stored on your terminal device
(laptop, tablet, smartphone, etc.) when you visit our
website. Cookies do not cause any
damage to your device. They do not contain any
executable code and therefore no viruses, trojans or other malware that would
allow you to be exposed.
A cookie contains information generated in connection with the specific terminal device used in each case. However, this does not mean that we will obtain direct knowledge of your identity thereby.
There are two kinds of cookies. Temporary (so-called session cookies) and persistent cookies.
On the one hand, cookies are used to make the experience of using of our range of services more pleasant for you. We use so-called session cookies to discern that you have already visited individual pages on our website by storing the so-called session ID. That way, your computer can recognise if you return to our website. These cookies also improve user friendliness. When you visit our site again to avail of our services, it will be automatically recognised that you have already visited us earlier, together with your inputs and settings, so that you do not to have to enter them all over again. The use of session cookies is necessary to make the website accessible to you. These session cookies are automatically deleted when you close your browser. These are small files that your browser automatically creates and that are stored on your terminal device (laptop, tablet, smartphone, etc.)
In part, cookies save settings to simplify the ordering process (e.g. noting the contents of an online shopping cart for a later visit to the website). Insofar as personal data are processed by individual cookies used by us, that processing takes place in accordance with Article 6 (1), clause 1, lit. b of the GDPR, either to implement the contract, per Art. 6 para 1 p. 1 lit. a GDPR in the case of declared consent, or in accordance with Article 6 (1), clause 1, lit. f of the GDPR to safeguard our legitimate interests in the best-possible functionality of the website, as well as a client-friendly and effective configuration of the website visit.
Most browsers accept cookies automatically.
However, disabling cookies
completely may mean that you cannot use all the features of our
website. Due to our legitimate
interest, we also incorporate third-party cookies. In this case, the relevant
data packets are stored in your browser by or transferred to third
parties. You can also prohibit the use
of third-party cookies using an corresponding setting in your
browser. Every browser is different in
the way cookie settings are managed. This is described in each
brower's help menu, which includes directions on how to change your cookie
settings. These can be found under the
following links for the respective browsers:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
The following third-party cookies are used
If you have set your browser accordingly or use plug-ins that block external scripts (this is particularly the case with ad blockers or script blockers) you will not be able to see the "manage tracking settings” button. Due to the fact that the processing of data in this case has already been blocked by you, no processing will be carried out on our part either as per your settings. Therefore, there is no need for you to object to data processing by third-party cookies.
- Google Tag Manager
- Facebook Pixel
- Facebook Connect
- Google Adsense
- Trusted Shops
- Usercentrics Consent Management Platform
- Bing Ads
- DoubleClick Ad Exchange
6. Use of Your Data for Direct Advertising
a) With your consent, you can be made a subscriber to our newsletter, in which we inform you about interesting current offers. The advertised goods and services are mentioned in the declaration of consent.
b) To register for our newsletter, we use the Double-opt-in procedure. This means that after you register, we send an email to the specified email address in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted by us. In addition, we also store your set IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, wherever necessary, for clarifications relating to possible misuse of your personal data.
c) The only requirement for sending the newsletter is your email address. The provision of additional, specially marked data is voluntary and is used to address you personally. After you confirm, we save your email address for the purpose of sending you our newsletters. The legal basis for this is article 6.1.1.a of the GDPR.
d) At any time, you can withdraw our consent from allowing us to send you the newsletter, and opt out of the newsletter. You can withdraw consent by clicking on the link provided in each newsletter email, via this form on the website, by sending an email to email@example.com or sending a message to the contact information stated in the imprint/contact section of the website.
e) Please note that we analyse your user behaviour whenever we send the newsletter. For this analysis, the emails we send contain so-called web beacons and/or tracking pixels which are one-pixel image files that are stored on our website. To perform the analyses, we link the files mentioned in section 3 and the web beacons with your email address and an individual ID. The links contained in the newsletter also include this ID. With the data we collect in this way, we create a user profile to customise the newsletter to your individual interests. In this way, we keep track of when you read our newsletter and which links in the newsletter you click on. This enables us to determine what your personal interests are. We link these data to the actions you take on our website.
e) Please note that we analyse
your user behaviour whenever we send the newsletter. For this analysis, the emails
we send contain so-called web beacons and/or tracking pixels which are one-pixel
image files that are stored on our website. To perform the analyses, we
link the files mentioned in section 3 and the web beacons with your email
address and an individual ID. The links contained in the
newsletter also include this ID. With the data we collect in
this way, we create a user profile to customise the newsletter to your
individual interests. In this way, we keep track of
when you read our newsletter and which links in the newsletter you click on.
This enables us to determine what your personal interests are. We link these data to the
actions you take on our website.
You can object to this tracking at any time by clicking on the special link provided in every email or informing us via other means of contact. The information is stored for as long as you are subscribed to the newsletter. After you opt out, we store the data anonymously and purely for statistical purposes.
We use the US provider "MailChimp" and the German provider "CleverReach" to send email campaigns, especially newsletters.
- On the one hand, our newsletter is sent via "MailChimp", a newsletter distribution platform by US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA, to whom we pass along the information you provide when you register for the newsletter. This transfer takes place in accordance with Article 6 (1), clause 1, lit. f of the GDPR and serves our legitimate interest in using a newsletter system that is secure, user-friendly and effective at advertising. The email addresses of our newsletter recipients, along with other data described within this statement, are stored on servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter under our orders. MailChimp can also use this data in accordance with its own information to optimise and improve its own services (e.g. technical optimisation of the sending process and presentation of the newsletter, or for business purposes, to determine which countries the recipients come from). However, MailChimp does not use our newsletter recipients' data to contact the recipients itself or to transfer their information to third parties. EU standard contractual clauses (SCC), which guarantee a high level of data protection at MailChimp, automatically apply to our contractual relationship with MailChimp and any related exporting of data.
- In addition, we use the
German service "CleverReach" to send newsletters. The provider is CleverReach
GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that
organises and analyses newsletter dispatches. The data you enter for the
purpose of receiving our newsletter (e.g. email address) are stored on
CleverReach's servers in Germany or Ireland.
Our newsletters sent via CleverReach also allow us to analyse your user behaviour. You can find more information about data analysis carried out by CleverReach newsletters at: https://www.cleverreach.com/de/funktion/reporting-und-tracking/.
The information you provided for the purpose of receiving our newsletter will also be stored by us until you unsubscribe from the newsletter, at which point it will be deleted from our servers as well as from the CleverReach servers. This does not affect data we have stored for other purposes.
You can find more details regarding CleverReach data protection provisions at: https://www.cleverreach.com/de/datenschutz/.
Concluding an order processing contract:
In order to fully comply with strict legal data protection requirements, we have concluded an order processing contract with CleverReach.
f) Sending the email
newsletter to existing customers: If you have provided us with your email
address when purchasing goods, we reserve the right to send you regular offers
on similar goods from our range of products by email. According to Section 7, para.
3 of the UWG, we do not have to obtain a separate consent from you for
this respect, data processing is based solely on our legitimate interest in
personalised direct advertising in accordance with Art. 6 (1), clause 1,
lit. f of
the GDPR. If you initially objected to
the use of your email address for this purpose, we will not send you any
emails. You are entitled to object to
the use of your email address for the aforementioned advertising purpose at any
time with future effect by notifying the responsible person named at the
beginning. Y ou are only required to pay
transmission costs based on the relevant base tariffs. After your objection has been received, the use of your
email address for advertising purposes will be stopped
Based on our legitimate interest in personalised direct mail, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you within the scope of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business designation in accordance with Article 6 (1), clause 1, lit. f of the GDPR and to use this information for sending interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a message to those responsible.
7. Links to third-party websitesThe links published on our website are researched and created by us with the greatest possible care. However, we have no influence over the current or future design and content of the sites we link to. We are not responsible for the linked pages and explicitly assert no claim of ownership to the content of these pages. The provider of the website, to whom we refer you, bears sole liability for illegal, false or incomplete content as well as any damages incurred through the use or non-use of the information. We explicitly exclude any liability as the party who merely refers to the publication by means of a link.
We are only responsible for information issued by third parties whenever we have positive knowledge of it (i.e. also in the event of possibly illegal/criminal content) and it is technically possible and reasonable for us to prevent the use of such information.
8. Analysis and tracking tools
With the tracking measures in use, we hope to ensure
proper design and continual optimisation of our website. Furthermore, we use the tracking measures to statistically
record the usage of our website and to analyse it for the purposes of optimising
the services we provide you.
To the extent required by law, we obtain your consent to the use of these services under "Manage Tracking Settings" via a so-called opt-in. This means that the cookie, the tracking pixel or similar processes with which your personal data are processed via these services will only be activated if you have given your consent. The legal basis is Art. 6 (1), clause 1, lit. a of the GDPR. If you are in Germany and have not yet reached the age of 16 (in Austria and Switzerland the age of 14), you are not yet able to give valid data protection consent after the assessment of the respective national legislator. In this case, we will evaluate your opt-in as your reasonable expectation regarding the use of the cookies. In this case, we rely on Art. 6 (1), clause 1, lit. f of the GDPR. In this case, our legitimate interests lie in the user-friendly design of our online offering and our business interest in the collection, storage and evaluation of the data material.
You can revoke your consent at any time with future effect. In order to exercise your right to revoke, you can either object to the use of these services on our website under "Manage tracking settings" or follow the options described below for opting out.
The individual data processing purposes and data categories can be determined from the tracking tools in question.
a) Google Analytics & Google Tag Manager
For the purposes of proper design and continual optimisation of our web pages, we use Google Analytics, a web analysis service from Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter: "Google"). In connection with this, pseudonymous user profiles are created and cookies (see section 5) are used. The information generated by the cookie about your use of this website such as:
- browser type/version,
- operating system in use,
- referrer URL (the previously visited page),
- host name of the accessing computer (IP address)
- time of the service request,
is generally transferred to a
Google server in the USA and stored there. However, if you activate IP
anonymisation on this website, your IP address will first be abbreviated by
Google within the member states of the European Union or signatory states of the
Treaty on the European Economic Area. Only in exceptional cases will
the full IP address be transferred to a Google server in the USA and abbreviated
contract with the operator of this website, Google will use this information to
analyse your use of the website, to compile reports about website activities and
to provide the website operator with other services related to the use of this
website and the internet. These data may in some cases
be transferred to third parties to the extent legally allowed or to the extent
these third parties are contracted to process these data. At no time will your IP
address be merged with other data by Google. The IP addresses are
anonymised so that no identification is possible (IP
The data that we collect and transfer in this way will be automatically deleted after 26 months. You can block the installation of cookies by configuring your browser settings accordingly; however, please note that in that case, you will be unable to fully use all the functions of our website. Furthermore, you can block the collection of data created by the cookie in relation to your use of the website (including your IP address) and the processing of these data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on (especially for browsers on mobile devices), you can prevent data collection from Google Analytics by clicking this link: Click here to activate the Opt-Out from Google Analytics for our shop
An opt-out cookie will be installed which prevents the further collection of your data when you visit our website. The opt-out cookie only applies to the browser you are using and only for our website. It is also device-specific. If you delete the cookies in your browser, you must reinstall the opt-out cookie in order for it to work again.
This website uses
Google Analytics with the "_anonymizeIp()" expansion. This allows IP addresses to be
processed further in abbreviated form so there is no possibility of tracing them
to specific individuals. If the data collected about
you refer to you personally, they will be immediately quarantined and the
personal data will then be immediately deleted.
We use Google Analytics to enable us to regularly analyse and improve the use of our website. Using the statistics we collect, we can improve the services we offer and design them in a way that is more interesting to you as a user. This website also uses Google Analytics to analyse traffic flows across multiple device types. These analyses are executed using a user ID. You can deactivate analysis of your usage across multiple devices in your customer account under 'My data' > 'Personal data'.
We also use the Google Tag Manager. The service is used to manage website tags. The Google Tag Manager is strictly devoted to handling tags (codes that are used to measure visitor traffic and visitor behaviour). The tags come from other services (Google Analytics, in our case; see above). The Google Tag Manager only manages these tags. It does not send any cookies or collect any personal data. If tracking has been disabled, this applies to all tracking tags that are managed using the Google Tag Manager.
Third-party service provider information:
Headquartered within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
- Terms and conditions of use: http://www.google.com/analytics/terms/de.html
- Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html
- Use of data by Google when you use our partners' websites or apps: https://www.google.com/intl/de/policies/privacy/partners
- Use of data for advertising purposes: http://www.google.com/policies/technologies/ads
- Personalised advertising by Google: http://www.google.de/settings/ads
b) econda Analytics
We use econda Analytics on this website. This is a service provided by econda GbmH, Zimmerstr. 6, 76137 Karlsruhe, Germany.
For the proper design and optimisation of this website, anonymised data are collected using the solutions and technologies of econda GmbH. These data are stored and used to create usage profiles created under pseudonyms.
For this purpose, cookies can be used which enable us to recognise a web browser. However, usage profiles are never merged with data about the pseudonymous individual without the visitor's explicit consent. In particular, IP addresses are rendered unidentifiable immediately upon entry which makes it impossible to trace the usage profile to specific IP addresses.
The use of pseudonymous data takes place on the basis of the provisions of section 15 (3) of the German Telemedia Act.
Visitors of this website can object at any time to the future collection and storage of these data.
The objection shall only apply to the device and web browser from which it was submitted. Please repeat the process for each device and web browser you use. Whenever you delete the opt-out cookie, requests will start to be submitted to econda again.
To object to the processing of
these data by econda, you can click the following link: Click here to activate the Opt-Out for econda
on our shop.
Third-party service provider information:
c) Size advice - Fit analytics
We continually work to improve the shopping experience on our online shop. For example, with our size advisor, we want to make it easier for you to find clothes in the right size. For this, we use the size advisor from Fit Analytics GmbH, https://www.fitanalytics.com/. You can input your measurements in the size advisor. Based on the purchases of other customers with similar measurements, the size advisor suggests to you a size that will most likely fit you for the product in question.
Without your consent, Fit Analytics will never sell or transfer your personal data in any way to third parties.
Blutsgeschwister does not store data from the size tool in any way.
Third-party service provider information:
To improve the user's experience on our website we use the software Optimizly. Optimizly enables us to test how changes on our web pages (e.g. images, texts) affect user behaviour. For this purpose, Optimizly places cookies on the users' devices. Optimizly does not store any IP addresses or personal data relating to our users. For more information about data processing by Optimizly, visit https://www.optimizely.com/privacy/.
You can deactivate tracking by Optimizly on your device at any time by following the steps described here: https://www.optimizely.com/legal/opt-out/
f) Bing Ads Conversion-Tracking
Our online offering
also utilises Conversion-Tracking provided by Microsoft (Microsoft Corporation,
One Microsoft Way, Redmond, WA 98052-6399, USA). Hereby, Microsoft Bing Ads
sets a cookie on your computer, provided that you were linked to our website
through a Microsoft-Bing ad. This allows us and Microsoft
Bing to see that someone clicked on an ad and was linked to a predetermined
landing page (conversion page) of our website. The only information we
receive in the process is the total number of users who have clicked on a Bing
ad and were forwarded to the conversion page. No personal details about the
user's identity will be shared. If you decided not to
participate in the tracking procedure, you may also refuse the required setting
of a cookie - one way to do this is by choosing a browser setting that generally
deactivates the automatic setting of cookies.
9. Social media plugins
a) We use social media plugins from social media networks (like Facebook, Instagram, etc.) on our website in accordance with art. 6.1.1.f of the GDPR to promote our company via these networks and to get in touch with you and to communicate. The underlying advertising purpose constitutes a legitimate interest within the scope of the GDPR. Responsibility for operating in compliance with data protection regulations must be guaranteed by each provider. The integration of these plugins by us takes place by means of the so-called 2click method, which provides the highest level of protection to visitors of our website. This means that when you visit our site, no personal data are transferred at first to the operator of the plugins. The plug-in provider can be recognised by the mark on the button showing their initials or the logo. This button allows you to communicate directly with the plug-in provider. You need to click and activate the marked field in order for the plug-in provider to receive the notification that you've visited the relevant website with our online offering. Furthermore, the data mentioned in clause 3a of this statement will also be submitted. In the case of Facebook, once the IP address is collected, it will be made anonymous right away according to the details supplied by the provider. Activating the plug-in also means that the personal data you submitted are transmitted to the respective plug-in provider and stored (if in the USA a US-provider) there. Because the plug-in provider performs data collection especially via cookies, we recommend that you open your browser's security settings and delete all cookies before you click the greyed-out box.